Colour scheme

My design is a wristwatch which measures vital signs to estimate the health of the user. This poses challenges when selecting a colour scheme. It should be something clean looking to denote the medical nature of the product, such as the white plastic devices we see in hospitals, but at the same time it is a personal accessory, so it should also be able to suit a wide variety of outfits and personal tastes, whilst also being fun and fresh. I also decided my design should not be tailored more for one gender, so I have tried to keep a colour scheme that appeals to both men and women.

What I came up with is a stainless steel band, with brightly coloured rubber, or soft plastic, sections, and a similarly coloured hard plastic face. The face has been kept as all one colour  to simplify the scheme, which hopefully makes it look fresh and friendly, and widens the range of the target audience because it doesn't fall into a specific aesthetic style.  Hopefully this means not all people will love it, but that most will enjoy it.

Inspired by products that come in a variety of bright colours, such as the pictured range of iPod nanos, I played with the idea of making available a number of differently coloured designs with the same basic scheme. I have since pared it back to only three colours: the green, orange and blue shown above. I think these are great colours for my product, because to me they represent vitality and wellbeing, which tie in well to the themes of the product.

Scott Everitt