This peeler which is called "Good grip" is one of the most famous kitchen tools manufactured by OXO and designed by Smart Design
This peeler is simply designed for easy usage, less power and less pain on user's hand. Instead of plastic grip, rubber bike grip is attached, which is pretty bigger than normal grips. By using rubber grips, when it's used, there is a less friction between hand and the peeler. Moreover, the grip is bigger so there is more momentum to pill a potato.
I saw this peeler in the film titled "Objectified". It's the film about industrial design, several of industrial designers talk about their own opinions in this film. And one of the designer in the Smart Design was in there. I still clearly remember what he said about industrial design. He was emphasizing the universal design and said "What we really look at as a design is extreme, because when we understand what the extremes are, the middles take care of themselves"
There are many over views on industrial design, someone said Industrial design is just making the face of products or make a product looking good so that the company get more profit from it. which ended up with designers look at the beauty of the product.
However, I really agree with that user understanding is just more than making products beautiful. This peeler is a good example for well representing this idea and also commercially succeeded. That is why I like it
Reference : Objectified (2009) filmed by Gary Hustwit
OXO Website : http://www.oxo.com/s-21-good-grips.aspx
Smart Design : http://www.smartdesignworldwide.com/
Soon Myoung Suh (Richard)
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